To Scion or not to Scion: that is the question
those are less interesting.
I don't know what to make of all this. In the latest issue of Decibel (#64, Testament/Megadeth/Slayer cover, buy here), J. Bennett asks Hatebreed's Jamey Jasta about the ethics of accepting major corporate sponsorship. Jasta answers, "They're doing things that the labels aren't doing."
On one hand, I agree with Jasta. If labels can't support artists properly, artists should be able to pursue other means of getting their music out there. If that involves an ad or corporate logo — hey, consumers can make their own choices, right?
On the other hand, underground labels might as well close up shop. Corporate resources blow those of labels out of the water. Labels are good for four things: branding, financing, distribution, and marketing. Money takes care of the last three. As for the first — Scion's brand probably opens more doors than that of any metal label. With proper A&R;, which Scion has shown it is capable of doing, a major corporation could run a street-legit label.
What do you think?
Would you buy an album by your favorite band if Scion put it out? What if Scion treated the band better (no artistic compromise, more money for recording and touring) than the underground label your favorite band is on? What if Scion sponsorship enabled your favorite band to make a living from its music?