A few weeks back, I took my friend Hank to his first metal show, the Los Angeles stop of the Decibel tour. The quote above, given the following morning, neatly sums up his experience. He’s a good dude; the first and only of my non-metal friends to take me up on countless offers to introduce them to the metal world. My mission was neither success nor outright failure, falling somewhere in the middle as more of an awkward, (hopefully) amusing footnote in our friendship. Time will heal you, Hank.
Before the big night, I prepared a pre-show primer of band bios, sample clips, and bare-bones genre distinctions — just enough to dull the initial shock of harsh vocals and a room full of black shirts, but not much more. Like Cosmo’s friend in the original article about taking non-metalheads to metal shows, Hank was a trouper — he never complained, just wrinkled his brow and studied the satanic theatrics with the mixture of curiosity and subdued horror you’d expect from a cautious outsider. Halfway through Behemoth’s headlining set, he tapped out. I had hoped for an instant convert, but I couldn’t fault him for lack of trying — he stuck it out through four hours of increasingly heavy metal.
“On a cerebral level I understand the energy, but there was no stirring in my loins.”
Looking around the room during Behemoth, heads banged in unison, synchronized fists punched angry holes in the air; the collective subconscious of everyone in that room (besides Hank) was on an elevated plane. Loins, on the whole, were stirred. Looking over at Hank, I could tell he was lost. The spectacle made an impression, but the overall effect was closer to someone watching a foreign film without subtitles. Better than outright revulsion, but not the desired result.
. . .
Behemoth at House of Blues, Los Angeles, April 25, 2012
. . .
I’ve tried to convert non-believers for years by presenting seemingly palatable bands to self-professed open-minded people; for whatever reason, it never works. A live show always seemed like a viable alternative: if I could just lure somebody to a show, that collective energy — the True Spirit of Heavy Metal and all that — would do the work for me, right? That hope dissipated as I watched Hank’s eyes glaze over. The risk of full-on immersion is sensory overload, I suppose. Theoretically it could work, for the right person in the right situation — throw ‘em in the deep end and let ‘em learn to swim — but for most virgin ears it’s probably too hard, too fast, too much.
This line of thought raises several questions. What is it that draws us to metal in the first place? Is it something instinctual, or can it be triggered by presenting the right band in the right context? Like anything else, I’m sure it varies for each of us. But beyond the abrasive aesthetics of metal, I wonder if some of it boils down to what, exactly, a given listener wants out of their musical experience.
“I kept thinking about Radiohead, because that was the last show I went to. The audience at a Radiohead concert is all in their own worlds, having Thom Yorke cleverness beamed directly into their mind holes, whereas last night was a shared experience. Like some kind of celebration.”
Hank picked up on the unified vibe of the crowd early on, recognizing it as foreign to his usual concert experiences. To me, this show was exactly what I wanted out of a “big” metal show — good bands and performances, sure — but more importantly that feeling of power, triumph, and bolstered spirits you can get from capital-letter Heavy Metal when it hits the right level.
“There were definite high-fives and eye contact, like ‘doesn’t this rock?!’ Nobody high-fives after ‘Karma Police.’”
It was one of those rare shows where people turned to each other to whisper “fuck yeah!” after an especially sweet part. I don’t think of metal camaraderie as something I actively seek, but it was in large supply for sure. This is where the psychology of subcultures comes into play, the idea of individuals who exist outside of “normal” culture coming together to celebrate their nerdy/weird passion, letting it all hang out.
Granted, the world of ‘metal’ — like other umbrella descriptors, such as ‘rock’ or ‘hip-hop’ — is big enough to be countless things to countless people, and there’s plenty of misanthropic noise that eschews the whole ‘gathering of the tribe’ thing. But until I’m able to lure someone to a show like that, that’s a digression for another day.
The outcome of this little experiment made me step back and re-examine some of my assumptions, namely that this is even possible. Frankly, introducing a fully grown adult to something they’re not already inclined to like may not be doable. It’s one thing to play “Ride the Lightning” for someone young and impressionable (i.e., induction by way of cool older sibling), but adulthood for so many people seems to bring a crystallization of taste into something too rigid, too firmly entrenched in comfortable patterns and routines to make any kind of breach even remotely possible. It’s not that they’re closed-minded — Hank was genuinely curious about this show, for the adventure if nothing else — it’s just that the mental tools necessary to wrap one’s mind around something so antithetical to normalcy in most cases may not even exist. It’s like a language barrier taken one step further, like trying to communicate with someone who not only doesn’t speak your language, but whose brain can’t even process sound as a form of communication. In other words: stalemate.
So where does this leave us? I offer no answers, only questions. If you wanted to convert someone, how would you do it? Do you take them to a show? Give them a gateway album and hope it sticks? Or is it even worth the effort? My first attempt wasn’t successful, but I haven’t given up. When I asked if there were any chance of a second metal show, like maybe years down the road, something, anything, Hank took the opportunity to quote Justin Bieber and offer a dim glimmer of hope:
“Never say never.”
Header photo by Greg Cristman.
. . .


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I dunno about the whole crystallisation thing: certainly adults tend to be a bit firmer in their tastes, but I find with a lot of my peers it’s as much a matter of them simply being more able to articulate and identify their tastes as it is a matter of their tastes being more rigid.
I mean, you seem to be coming to this from the assumption that if only you can catch a person at just the right time under just the right circumstances, you can get more or less anyone to like metal (or indeed any other musical genre) and I’m not convinced that’s the case: I think some there’s some people who you’re just never going to reach because their tastes and inclinations are just too incompatible. That doesn’t reflect badly on them and it doesn’t really reflect badly on metal. The world’s not going to end if one of your friends doesn’t listen to the same stuff you do.
Great read. This hits really close to home for me (and I’m sure many others). I’m the only one of my close friends that listens to metal. I mean Metal. Seriously though, this part in particular resonates: “I’ve tried to convert non-believers for years by presenting seemingly palatable bands to self-professed open-minded people; for whatever reason, it never works.” Exactly. What we think of as “palatable” is still unapproachable for most people. I thought I could convert my (open-minded) buddy to Mastodon and Kylesa by taking him to that tour a couple years ago. This was just before Crack the Skye was released so it was still a small, intimate venue. After Kylesa, I asked him how it was. “Way too much man”. One unintended consequence, though, was that we met Bill Kelliher at a bar before the show and it definitely altered his pre-conceived notions. “Nice guy” he says. So there’s that I guess.
Now I blast Pig Destroyer when I want to piss him off.
I have no non-metalhead friends.
Incidentally, I have no friends either.
Eh, why so sad…?
Agreed. There is little hope for converts once you get beyond like age 25. I’m 32 now and I’ve tried several times over the years. I even took my wife to see Torche one time and she was not impressed. I’ve basically come to the realization that metal is just my personal thing and rather than wasting time trying to convert people I should just spend that time listening to more metal. Two glimmers of hope that I have are my 1 year old son and 10 year old daughter. Neither of them has any problem listening to “daddy’s music.”. Now if they were only old enough to go watch Opeth with me…
I took my then-nine year-old son to see Opeth in 2009. He had appropriate hearing protection. We farted around during Baroness. We intently watched High On Fire. We got through about two Opeth songs before the full day of fourth grade wore him completely down. (It was on a Friday night.)
However, in 2010, we did see Iron Maiden live. I’d always dreamed of taking him to see Maiden live when he was ten, much like Lars Ulrich got to see Deep Purple when he was ten. Dream = Reality.
Oh…and tomorrow (7-21-12) that now-twelve year old and I are going to see Iron Maiden again on the first night of their 2012 tour.
My point is to drag your daughter out. She’s old enough. You can’t have too much quality father-daughter time.
My 4 and 6 year olds are totally ok with “dada music,” and even request it sometimes. But they remind me to turn it off as soon as my wife is around. Still a little too early to tell with our 1 year old. I can’t wait till they are old enough to go to a show.
..”There is little hope for converts once you get beyond like age 25″..
I beg to differ, my 39 year partner was converted to Nile a few years ago after we just happened to catch one of their gigs by chance.
She loved the fist pumping, the chanting and the metal brotherhood all wrapped up in denim and leather. And I think the fact that the band were aged older than us helped!! So now she is willing to listen to other metal as well.
And she is a Radiohead fan too!!
Yeah, agree with this. I’m 34 and continue to discover music outside of what I think are my normal boundaries. My friends help expand my tastes and I do the same for them. I’m not gonna hand them over the heaviest music I can find and tell them that they’re gonna love it, I’ll start with something that makes sense to their tastes and slowly ramp it up. With a million and one sub genres of metal out there, it’s easy to find the right fit nowadays. My tastes have definitely become more refined, so I am more picky about what I like or don’t like, but that just makes me more capable of explaining why I like or dislike something as well. That helps my friends and my friends help me.
I’ve actually had some success in converting non-metal-friendly adults into metal fans over the years. (Worth noting that everyone I’ve ever succeeded with had a preexisting interesting in guitar-driven rock music, so it’s not like I’m converting klezmer fans or something.) The keys for me have been:
1. Start them off with individual songs, then albums, then the live show. Going straight to the live show is, as patnesheksballs’s friend said, “way too much, man” for most folks. The volume alone will freak out most normal music listeners, even if the music itself is pretty palatable.
2. Avoid bands with Satanic or gore imagery. We think this stuff is cool, but everyone else thinks it’s clichéd and silly.
3. Avoid blastbeats/super flashy musicianship, at least at first. Most outsiders think of metal as a musical dick-measuring contest, and even the sweetest sweet guitar solo will reinforce that impression for a lot of folks.
I actually think that the newest Kylesa record is a good place for a lot of folks to start, though the semi-inept vocals might put some off. Maybe some of the many lady-fronted doom bands around today would make good entry points for non-metal folk? Preferably not the ones that sing about being witches or whatever, though.
2. Can’t it be both? You’re right, though.
3. That’s a really good point that I hadn’t thought of before–of course, it wouldn’t apply to a prog fan, but to anyone else it’s true. I remember when I first got into metal almost 20 years ago, I would cringe a little at the solos. They reminded me of Val Hallen, the “Viking god of rock” from Dexter’s Lab, and how everyone reacted to it in that show. It was a couple years before I really embraced the solos too.
As far as a good starting point, it has to have vocals in a style that regular people appreciate, and they have to be talented in a classic sense (i.e., hit the notes). The trouble is, even the clean singing you find in metal isn’t normally the kind of thing people can appreciate; Bruce Dickinson is too over-the-top for most. And Kylesa, like you said, isn’t really about hitting the notes (although to fans of grunge and some indie rock, it would probably work). But Witch Mountain would be a good example of a band that could appeal to non-metalheads in general. I saw them last night, and there were a few people there dressed like normal, non-metal folks, so it might be a good fit.
Sub-Rosa and Grayceon work good. I throw in True Widow for my friends too. Mid-tempo or slowed down fuzz tones with clean vocals will suck them in slowly and get them used to that low end that’s so crucial. Lately Windhand and Pilgrim are winning over my friends.
The new Baroness might bring in some converts. For better or worse.
Last year my indie friend packed up his fringe, along with his white skinny jeans and pair of Toms (no socks), and headed off to Bloodstock Festival with me. He’s coming again this year…if anyone reading this is going to BOA, I’m the guy stood next to the guy not wearing black or camo.
I’d be interested in hearing more about how your friend found BOA! I mean, I’ll be going for the fifth time this year so obviously I think it’s a wonderful festival, and very friendly, but I can’t imagine what an indie fan would make of it…
He enjoyed it…didn’t like Immortal, he said it all sounded the same. Loved Devin, Morbid Angel, At the Gates…everyone is friendly, he didn’t even get funny looks as far as I’m aware.
Whoa… whoa… didn’t like IMMORTAL?
I’m agog. And I rarely admit that.
I have a long history with converting nonbelievers. I have only once done so with a live concert.
The first, and most successful time, was a man i lived with in college. He was 19 and owned one CD: Evanescense – Fallen. One day he was jsut really pissed and said ‘I wish i could crush something with a huge machine,’ and I looked at him and said ‘…Do you know who Meshuggah are?”
He is now one of the biggest metalheads I know. He has multiple terrabyte harddrives full of obscure music from every metallic subgenre (and, honestly, great taste in everything even pop and folk). He went from my disciple to being Kvlter than anyone I know. Oddly, he wears neither black, nor cammo, ever.
The second was a girl i went on a 14+ hour road trip with. On that road trip she intimated to me that, despite being totally not-metal, she carried a torch for Iron Maiden. I played Mastodon’s Crack the Skye, followed by Every Baroness disc I had, followed by Opeth and Kylesa. Her taste is still pretty narrowly focused on classic rock-influenced sludge and doom, but we’ve had great evenings jamming on Stevie Ray Vaughan followed by Down.
The third convert is an adult, nearly 40, a doctor, and a pretty hardcore Christian. I had a date to the Mastodon/Katatonia show, which stood me up on the day of. I called my friend the Doctor, a huge fan of late-80’s indie (think 4AD, Matador) and a casual fan of prog rock, and offered to take him to a free show. He had a blast, and will listen to almost any metal I play provided there is no Satanic lyrics, and minimal growling–but he hates pop-metalcore. I want to see the devin townsend/katatonia/paradise lost tour with him.
Music has actually brought me and my dad closer together in the last 7/8 years or so, as the divide between prog-rock and prog-metal has dwindled so much.
After all, he raised me on Rush, and Yes and Floyd (and Bon Jovi and Queen, from where I get my awesome hair and sense of style… obviously) so I’ve returned the favour with Katatonia, Devin Townsend, and Ulver.
Still can’t get him into anything with growling or screaming though.
I saw Radiohead for the first time in ‘98 and a few times since, and I can honestly say that, for a while there, they were one of the best, tightest, most mind blowing bands I had ever seen. Laugh all you want. I would not even try to compare most live acts to them, even in metal. They have few peers.
David
Totally true. Seen them four times and they’ve killed it every time.
Yep. Or as I like to call them, The Greatest Band in the World.
When I saw them the crowd around me were all complete dicks, off their faces, shouting “play No Surprises!” after every song. I moved, and it was worse, seriously. Leeds Festival 2009.
Couldn’t fault the band, apart from they played more hits and less In Rainbows at Reading the day before…
Probably right about my daughter being old enough. I just have to catch somebody good in an arena or something that’s not 18 & over…If you want something good for a convert that is out right now I would give them a copy of that Christian Mistress album. That is a pretty fun listen.
I once dated a guy who HATED metal, but since he was a bass player he did end up at least appreciating Iron Maiden. The real adventure, I’ve found, is getting my old fart “That Metal Show”-type friends to listen to something new and heavy. Anyone who seriously gets excited over a new Glenn Hughes or John Sykes solo album just cannot get into Watain or Rwake.
Oh, yes. I find that it’s true. across all rock sub-genres too. It’s awfully hard to convince anyone our age who hopes for another Pavement, Sonic Youth, Pixies or even Modest Mouse record/tour to be interested in anything, basically, new that might be making the Stereogum/Pitchfork rounds.
I am living proof that your last sentence is not true.
Agreed! Only thing I’ve succeeded at with the Old Fart crowd is some backwoods-oriented southern/blues-infused “metal” like Alabama Thunderpussy & Clutch.The old-time crowd can’t deal with anything too unorthodox or less melodic. And don’t event TRY any vocals that aren’t “clean” – they start pulling their hair out & ripping their old Maiden shirts in frustration. It’s hilarious stuff, actually.
@flekifrusmi I once had an old fart friend who strangely enough got into The Hellacopters (mid and late stuff). That makes me think that crowd might be swayed by bands like Graveyard, Horisont or even something like Royal Thunder. But I wouldn’t call any of those bands “metal”. OT: How do I get a picture on my avatar?
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Thanks for the gravatar tips. We’ll see if this works.
At 42, I still listen to Maiden, Priest, (old) Metallica, etc. like I always did. But look on my iPod and you’ll find Pig Destroyer, Opeth, LOG (Randy finally got me past growling, which I DID initially hate), Mastodon, Meshuggah, Revocation, Man Must Die, The Faceless, Torche, Baroness and tons of other “newer” bands.
I realize I’m the exception rather than the rule, but when I go to shows there are always a few of us “greybeards” hangin’ around…
I believe Panzer Division Marduk is the ideal introduction for all who seek the darkness. They’ll either spontaneously develop corpse-paint, or have their brains bleed out of their ears and die.
In all seriousness, I’ve had susprising success with Dragonforce, of all bands. And yes, most of my friends (those who aren’t in a band with me at least) are non-metal folks.
Marduk closed with the title track off Panzer Division last night… t’was delicious. I wish I had lured some virgin ears out to accompany me.
I forgot they’re on tour over there right now. That is a very good tour.
If you had taken virgin ears with you then surely you could have kept whatever was left after they were pulverised… for your own personal use.
I’ve noticed that it works best if your playing a show. I’ve gotten friends (prepy girls) who were down right scared of metal, to enjoy the show. I think that Having someone they know personally on stage makes it easier to connect with because they’ve never seen anything like this before. In the end they were scared, but they enjoyed the theatrics and the performance it self. (keep in mind I play in black metal band Draped in robes, covering my face, with fog and candles).
I think the key here is towards the end of the article. At some point in everyone’s life they know what they do and don’t like and the chances of altering that are not good. And I like how the author points out that this is not necessarily closed-minded. Either you get it or you don’t! I “get” metal for sure, but there are a lot of other things out there that people get into that I don’t “get”. To be closed-minded is to say “Yeah I don’t see why people like that [insert hobby or interest here] stuff, they must be all stupid and weird.” Being open minded is to say hey, to each his own. And maybe even give it a try yourself. Hell, just to be sure I tried playing dungeons and dragons once. Went in with an open mind and came out re-assured that it just wasn’t for me. And I guess that’s not much different than a non-metalhead giving Behemoth a go and coming away not impressed…
I also like the ideas presented for how to introduce people to metal, even though they are probably much more effective between the ages of 12-25 than 30-40. When I started listening to metal, all I wanted to hear was Metallica (this was around ‘93). A friend played Slayer for me around that time frame and I didn’t get it! I said something like “sweet guitar riffs… but all the screaming kinda kills it. I don’t like the singer.”. Five years later I was digging up all the old Slayer I could find, listening to it obsessively. Metal music, especially the more extreme flavors of it, is very much an acquired taste… and I like that.
I am a woman, thus, none of my friends like metal. A few curious and open-minded ones have come to a few shows. Amon Amarth seemed to be a good introductory band, but Meshuggah was too much. I think gateway bands are necessary. For example, one friend who was into punk really liked Black Cobra, but hated Pelican. Another really likes Deafheaven. If they’re open, you keep trying. I think vocals can be a major barrier for people. Black metal seems to be the hardest to get nonmetal fans to like. I always make mixes for people after I grill them on their likes/dislikes. I think the effort is worth it because the music deserves more fans. The more fans there are, the more the music expands and gets more diverse. That can only be a good thing.
Seeing a band live that I’m not already a fan of is a dicey proposition. I never enjoy it more than seeing a band whose songs I know. If I can’t enjoy a metal band for the first time, I don’t see how a newbie could enjoy it.
If I’m going to get somebody into metal, I give ‘em Iron Maiden, post Stained Class Judas Priest, and Black Sabbath’s first 5 albums. It’s never worked. If it did ever work, I’d suggest other big names in NWOBHM like Saxon and Diamond Head, and the big 4. After that, I feel like they’d have a chance to appreciate just about any genre.
“Seeing a band live that I’m not already a fan of is a dicey proposition.”
Of all the bands I listen to, I’d say I saw about 10-15% of them live before I heard any of their albums. If you already know you like the genre I think that’s the best way to be introduced to a band. Leave the studio magic in the studio, and what you see is what you get!
Live performances have convinced me to investigate a bands further. I see the point you’re making. I agree with it in theory. I’m sure it works for other people, but it doesn’t for me.
The problem here is that I almost never like a band’s music the first time I hear it, including new music by bands I already like. The music blends together, I can’t remember anything, etc. I need repeated listens to enjoy music. My theory on metal and newbies is backed by personal experience: “it’s the same song.” “it all sounds the same.” “is the CD skipping?” “I can’t tell what’s happening.”
Seeing a band live before hearing them on record just makes it worse when you factor in sound issues. As an example, I’ve only liked one album out of 80+ this year on first listen: the new Cattle Decapitation. Last year I listened to something like 200 new releases and I liked exactly two on the first listen: Amebix and Rocka Rollas. I’ll concede this to what you’re saying: if I saw Rocka Rollas live before hearing their album, I might’ve enjoyed the performance quite a lot.
Yeah I see what you’re saying. Many of my favorite albums, I said “meh” after the first listen. It works both ways though. It’s pretty disappointing to love an album/artist then see their lame stage-show.
And agreed on the new cat decap. Only needed one listen to know it rocks.
That selection of albums would have put me off metal for life! I can tolerate Black Sabbath but will never be a huge fan, and I can’t stand Maiden/Priest. In fact, my own misconceptions about metal were for many years a barrier to my entry to the good stuff (i.e. black/death/funeral doom), because I thought metal was all clean vocals and fast riffs, after having listened to Megadeth and Maiden and hating both of them. :p
I find Nightfall in Middle-Earth, Wintersun, and Ashes Against the Grain are often well-received by non-metalheads. A bit of Alcest or Sólstafir can also work.
You see where I’m going with Maiden/Priest/Sab, right?Nightfall I can almost see as a starting point, since it’s a similar idea to using Maiden or Priest. I haven’t listened to Ashes so I have no idea whether that would work…
But in general, I can’t see anything with harsh vocals, too much or too little velocity, working. Keep the vocals and production clean, avoid extreme tempos or too much flash, etc. the half dozen or so people I’ve tried to get into metal all reacted worse to extreme metal than to Maiden and co!
Ashes Against The Grain… I assume he’s talking about the Agalloch album. If you haven’t heard every Agalloch album, you should stop what your doing and go listen to them now
I am! There are approximately eleventy billion albums that I need to hear. I need to Nocturnus time machine to keep up
I know the feeling, but I looked it up and that album was #6 in IO’s top 10 of 2006. Just trying to give them a boost on your list!
No Maiden? You’re breaking my heart! Priest can be lived without, except that I choose not to live without blasting Screaming for Vengeance at least every once in awhile.
Honestly. In my own personal experience you have to kind of remove the whole “Metal” thing from the music you show someone. Make it seem less like you’re trying to convert them to a Metalhead and more like you’re trying to show them some new music. I cannot say it works with everyone, but I have a few friends now who will occasionally bang their heads with to some Slayer or Iron Maiden that before wouldn’t listen to anything heavier than say Green day or Nirvana.
As for your friend I know exactly how he feels, a few years back I had a churchy friend who would always try to get me to listen to Christian Rock, I was interested, because I figured there is bound to be at least one band at the show that doesn’t suck. At the concert I felt quite out of place, people were dancing and chanting prayers. It was like a foreign language to me, I imagine I might’ve enjoyed the show more if I wasn’t wearing a Slayer shirt and getting weird looks from people. It’s safe to say she never got me to change my tastes in music.
I was lucky that when I started seeing my current partner about four years ago, she had gotten quite bored with the music she’d been listening to and was interested in finding something new. So over time I started playing my music around her. I don’t remember everything I played, but I recall that she really liked Summoning, especially their last two albums. I think Summoning is a good gateway band because (as long as a person doesn’t think they sound ridiculous) they have this rather beautiful, ethereal quality to their music that connects across a lot of genres. I love Summoning, although I’m sure a lot of metalheads find them silly if they even know who the hell they are.
But the full conversion was complete when I took her to see Gojira — I can’t believe that she agreed to go with me! And they blew both of us away completely; really a fantastic live band that I can’t recommend highly enough. She later confessed that she was really skeptical going in, but she was taken by their passion, their energy, and their friendly spirit. She became a huge Gojira fan, and pretty much everything else followed — she’s not as into the satanic stuff as I am, but she’ll listen to just about everything now, and will go to nearly every show I want to go to.
Great piece. In my experience, there is another problem for some non-metal people that I haven’t seen mentioned yet. That is the overwhelming feeling of being somewhere surrounded by people who exactly know when to whisper ‘fuck yeah’ or high five, know when to compliment each others tshirts when you don’t. Everyone around you apparently shares a whole lot of common knowledge about stuff that you don’t know. Feeling like a newbie sucks when you’re over 30 – especially for the friends that are generally more open to seeing new things, because they are really into knowing everything about every band outside metal.
I have succeeded with one friend though – first a very varied mix tape, then an album of his favorite on that tape (Tool), then some metal shows at a non-metal music festival, then some more albums (Crack the Skye, then Kylesa, now actually Wolves in the Throne Room.) The singing is the main issue, but I got him into rap as well, so I have faith.
Other friends I have only succeeded in sanding off the sharp edges of their dislike (with Cult of Luna – might have been stretching it). But that’s cool.
That’s a really good point you raise, about taking someone into a situation that basically amounts to a secret meeting of a weird subculture. One of the Hank’s quotes that didn’t make it into the article touches on this:
“I’ve never seen so many scary looking people in one place, and all they wanna do is hug.”
The idea that they’re walking into a room (sometimes a large room, as in this show) FULL of people who probably look a bit strange to the unaccustomed outsider. Black shirts, long hair, leather, the stench of beer and body odor: it’s probably a shock the first time, and you’d automatically feel out of place. Hank was wise and stuck to a monochrome color palette so he didn’t feel like too much of a sore-thumb, but his button-up shirt was still fairly conspicuous.
And then the second half of his quote, touches on the other aspect: there’s a camaraderie amongst metalheads that probably feels a bit unnatural to see when you’re not a part of it. Sure, he didn’t know when to high-five because he doesn’t speak the same musical language as the rest of us, but he also doesn’t feel like he has something in common with every other person in the room, the way the rest of us probably do, just by our shared knowledge that we all love metal.
These are interesting points you raise!
Thanks, I thought so too
. Apart from the subculture thing – which is uncomfortable, even among people you don’t consider scary-looking – there is also the aspect of this friend that always knowing a lot about music is what makes him cool. In almost all surroundings, he would be the guy that knows stuff about what you’re seeing. Metal concerts are not like that for him – there, everybody knows everything and he knows NOTHING. Which leaves him with very little coolness. Not that I care, but it makes him uncomfortable.
By the way, clothing is not even the thing – I could wear what I want, always knowing that I belong there.
I think “conversion” of the evangelical sort is rather abhorrent.
The human brain’s capacity to adapt to new music may simply decrease with age. Random Google search:
http://udini.proquest.com/view/performance-ensemble-participation-pqid:2326958261/
Research on music preferences of different age groups has indicated that receptiveness (“open-earedness”) to new musical ideas and musical styles changes with age (Hargreaves, 1982a; LeBlanc, Sims, Siivola & Olbert, 1996). This trend can be represented by a U-shaped curve describing that children are the most “open-eared” before age 10. Between the ages of 10 and 14, young people’s intrerest in exploring new music is at its lowest level, followed by a few years of renewed interest in new music and leveling off after age 20. Thus, it appears that during the adolescent years (i.e., between 14 and 20 years of age), musical tastes are being crystallized (Levitin, 2007).
Bah, IO is going down the drain. Things were so much better when Mike Nelson was editor.
With that out of the way, great read. At work I’m known as the metal dude, a few of my colleagues have asked what I’m currently listening to, what I think is the best etc. I’m hopeful.
“Things were so much better when Mike Nelson was editor.”
I’m waiting to hear what Wash Jones has to say about this. Like you, he’s one of our most level-headed commentors.
As the most level-headed of the commenters, I’ve always felt mocking the editors and their tireless, unpaid efforts was a bit beneath me–especially when they’re doing such amazing fucking work.
It’s a fact that IO has been going downhill ever since it “sold-out” and started posting stuff online.
Trve metal blogs don’t even publish anything.
I’ve had a degree of success with some non-metal heads. For me, its less about crafting the perfect mixtape or finding the right album (although that can be helpful), striking some kind of half-way point between them and me, and more about explaining the draw for me, getting kind of abstract about why I love it, obsess over it, play it. For me, it is a response to all that our society and civilization lacks, represses, denudes, robs of spirit; it is manifestation of the deep needs left unfulfilled, and the hate, sorrow, and nihilism that void leaves. It is also about reconnecting with grandeur, with the sweeping epic atmosphere of the music that reminds us of our power as people, of our ability to change this whole world so dramatically if we put ourselves to the task.
Anyway, there is a whole lot to say about that, I won’t go all into it. Suffice to say, some folks that I have talked to have empathized with all that, and it has helped to create a lens through which they can begin to appreciate the aesthetics of the music. I know that my interpretation of it is only my own (some may agree), and I’m sure the newly ‘initiated’ will find their own context for it. To use a flowery metaphor: metal strikes a chord within me, and to describe that chord in the attempt to share it, I try to articulate the notes that comprise it.
7 years ago, I took a girl who was about a few years younger than me (I was 23, she was 20) to see King Diamond, Nile, The Black Dhalia Murder & Behemoth. She’s more into hip-hop and hardcore, which I both love too, but we both scored free tickets to this show, so why not? She was into TBDM and she hasn’t seen them live before, so maybe it would work out. I had a great time during the entire show, and I’ve always wanted to see King Diamond live, but she kept her arms crossed for most of the show, except for when TBDM were on. She obviously was annoyed by King Diamond’s falsetto and the lavish props of his stage show. That kind of harshed my mellow a bit, but I took the good over the bad, so after that I didn’t go out on a date at a show for years after that. On the brigh side, at least we’re still friends.
I’ve actually been more successful with turning some of my metal friends on to really good non-metal sounds. Like when I turned on some friends to old school R&B and Blaxploitation cinema soundtracks, like Dolemite and Blackula, as well as the raunchier rap sounds of Blowfly, Kool Keith & Dr. Octagon.
Trying to convert people, isn’t that what religion does all the time? It really doesn’t work that way. Usually you end up annoying the person you’re trying to convert into a metalhead and yourself as well.
Agreed, converting the unwilling or uninteresting is evil, and an utter waste of time.
My friends know I’m into metal. They see facebook posts whenever I publish a new article here, and now that I’ve taken over as editor (as Max alluded to above), they’re more aware than ever before. So a lot of my non-metal friends have become curious about what it is that happens at these metal shows, or what holds such an appeal that I’d want to spend a large chunk of my time listening and writing about metal for nothing other than the love of it.
Hank was curious, so I brought him out. I also brought another friend out to see Church of Misery since writing this article. It went better than the above story (and he was hugely impressed by Church of Misery’s live power), but he was not magically transformed. I bring neophytes to shows because it can be fun for both of us (in a certain sense), and I genuinely enjoy sharing the stuff that I love with other people. If they learn to appreciate it, that would be seriously fucking cool, but it hasn’t happened yet. I haven another friend who was seriously considering joining me for Death to All on saturday, which won’t happen because it’s already sold out, but that would have been fun too.
I think Behemoth is a tough sell for a first metal show!!! I’ve had good luck with most of my musician friends, they get the skill required. And I took one of my closest friends, total indie-rock guy, to see Maiden, and he totally loved the fun and spectacle of it, and came away with a new appreciation. For me, I’ve had more luck getting my friends that ARE into metal to get into more obscure stuff.
I came to metal slowly when I was a teenager as a way to cope with my problems, and because of that I view metal and most forms of extreme music as it applies to the new listener, as a coping mechanism. Although my appreciation of metal has grown past just a way to cope and I now appreciate it for being music, as opposed to just being sonic drugs, I believe that initial hook was what got me and gets many. I think the reason that trick doesnt work on people who are older is because theyve already sorted out alot of their problems that would otherwise bring them to metal, or they have alternate things to dull the pain. That shouldnt/doesnt take anything from metal though, Im sure its still possible to get an older non listener into metal, it would just require a lot of patience on both ends to establish the understanding that its so much more than the stereotype.
The best way to convert someone is likely the same way pop music does it: find a catchy song or two, something with similar elements to the music that they’re used to, and put them on repeat while you’re hanging out. After approx 3-4 listens, the song will start to make sense and “stick.” It also helps if you bob your head along or something; that’ll give them a visual indication of the music, which should make stronger connections in their brains. Do not make this an “active” conversion. Let it sink in on it’s own. A lot of people will outright reject an attempt to try to convert them to something, and not even try.
I went to college at Humboldt State–yes, land of endless weed, endless bongos and “dude, spare some change?” hippy-dippy-lets-all-get-flippy-and-just-chill-out-bro-crap. Land of Reggae on the River. The Great Unwashed, Etc,. Not much metal, but some smaller, indie metal bands came thru on occasion, as a stop between Portland and S.F. Pussygutt (now Wolvserpent) played my house.
My point is this: cuz Humboldt was a small school, far up north in the middle of nowhere (but a beautiful nowhere), they recruited heavily in Southern California. These kids from SoCal would get there, look around and say, “This is it? There’s nothing to do!” You can take a city kid and drop him in the country, and it will fuck him up–conversely, you can take a country kid, drop him in the city, and he will adapt. Myself, I was a metalhead, but open to all kinds of music, and went to different shows cuz I HAD to, and ended up loving some of it, like reggae.
This post reminds of that, and I think that it’s easier for a metalhead to go to concerts of non-metal music than it is to take a non hesher to a metal concert.
I’ve had little luck luring non-metalheads (including my partner of 17 years) to metal shows. I did convince a friend, once, to attend a Jag Panzer/Iced Earth/In Flames gig. He enjoyed it as kind of an anthropological exercise but didn’t suddenly become a metalhead (we were both in our 20s at that point). Oddly, we also managed to have the most epic conversation of our lives at that show, mostly by yelling in each other’s ears throughout the 4 hours or so of music.
I don’t bother with trying to convert people. I’ve never met anyone with similar interests or tastes as me (in ANYTHING, even beyond metal) so I don’t even think I’d know how to react if I had a friend or family member into metal as well. In my case, it’s probably for the best this way. What sucks, though, is that I can’t go to shows on my own, and so even when a really good one rolls into town, I’m stuck at home since no one will tag along.
That’s why I missed the Decibel. I just know I’ll be kicking myself over that one forever.
There’s nothing wrong with going to shows by yourself!
In 1987, I drove by myself two hours to St. Louis to see Exodus co-headline with Celtic Frost. There sure as hell ISN’T anything wrong with going to shows by yourself. Hell, in the past four years, I’ve seen Amon Amarth, Absu, Agalloch, YOB, Witch Mountain & Kylesa all with myself!
Fuck other people. Am I right?
(I guess that includes you, but no offense.)
Nice shirt, by the way.
Hey, if I had the choice to go on my own, I would never go to another concert with someone else EVER AGAIN. Seriously. But I don’t actually have that option yet. Out of my hands, unfortunately.
I missed a few shows that I really wanted to go to since getting back into metal a few years ago (I’m about to turn 34) because I had no one to go with as the sole metalhead of my acquaintance. But when Kylesa came to town, there was no way I was missing it and I had an amazing time. I’ve since seen Black Breath and Victims and have tickets for Baroness and Kvelertak. Having someone to go with would be great but it won’t stop me from seeing my favourite bands.
Once, I thought that I had been successful in converting one of my rap friends into a metalhead. He was super enthusiastic at first and started buying tons of albums. Unfortunately, after going to a few shows it turned out to be a phase for him. That was probably alot more dissapointing than initial rejection; I always thought that once you were sucked in it would be for life.
If I were trying to introduce people to metal, I’d start them at the same point I did. I’d make them a playlist consisting of things like Sabbath, Maiden, Purple, Kiss, AC/DC, things like that, nothing too extreme. I’d start it off with some of the well known classics, and then gradually start introducing the deep cuts that they aren’t familiar with.
The younger you can do this the better, and I would leave all extreme stuff out at first. You’re just planting a seed, that’s it. If they like anything on your playlist then that’s the gateway. Once you have them set their feet on the path, your work is done. I’d pretty much leave it up to them to explore on their own, with the occasional nudge here or there, watering the garden so to speak with something just a bit more extreme than what they’ve been exposed to.
I have had good luck with Agalloch and Alcest. The more ethereal/dreamy stuff seems to work
It’s funny, I used to try to “convert” my friends until I realized how unbelievably shallow it was of me to think I would become closer with said friends because they like metal. I mean, really, music taste does not dictate personality and compatibility. You don’t need to “convert” your friends…in fact, to say you tried to “convert” your friends makes it seem like listening to metal seems like it’s some higher thing. Jesus.
Funnily enough, I finally got one of my friends partly into metal via the new Ne Obliviscaris record. It’s weird because I tried for years with other more seemingly palatable stuff to total failure. This person isn’t really into music altogether too, so you wouldn’t think the eclectic nature of prog. would factor in. He also really got into a few Gojira songs, so I suspect it has to do with the heavy grooves of death metal or something…