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Are skinny jeans black metal? Personally, I don’t think so. If you put your foot on a monitor, flared pants look better than tapered ones. But Norwegian design house Anti disagrees. It has a new fashion brand called Anti Sweden — shades of the ’90s Norwegian black metallers vs. Swedish death metallers beef — which features “True Norwegian black denim.”
Two ad copy quotes:
Anti Sweden is Black Metal going fashion
We are aiming to once again take rebellion back to black jeans!
The skinny jeans in question are the Justin Bartlett 666 jeans (shown above). Bartlett is one of today’s hottest purveyors of metal artwork (see interviews here and here). The jeans feature Bartlett’s illustrations on the inside pockets — see here. They sell for 999 kroner, currently equivalent to $171.92. Kapitalismus ist Krieg!
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Bartlett also made the “Claws” design adorning Runhild Gammelsæter’s (Thorr’s Hammer, Khlyst) chest above. Finnish artist Minni Havas did the illustration. Anti Sweden is selling it as a full color print, 1000 x 666 mm (natch), signed by Gammelsæter, limited to 100 copies. The first 20 who buy the Claws tank top get the poster for free. It’s perhaps the most expensive tank top ever: 550 kroner, currently equivalent to $94.65. Kapitalismus ist Krieg!
Links:
Anti Design
Anti Sweden
Justin Bartlett
Note: The Anti Sweden site is pretty but super-Flashed-out and can take a while to load. In my experience, it works better with Internet Explorer than Mozilla Firefox.
Cosmo, what's up with the "Buy White Girls Tank Top?"
Whattthefuck?
A translation problem? Aint' no negroes up in Finland? There sure are in Sweden!
Not that I'm interested but I'm tempted to buy one, grow out my 'fro and show up at this dude's office……
(I'm partially joking here……)
Come on, let's see fashion death metal sweatpants.
As post-'94 black metal has just been one giant fashion show anyway (these guys are all wannabe glam rockers) I suppose something like this fits perfectly. Like a pair of tight jeans.
I think it's not a translation problem, but rather how you read it. The way the words are aligned, it's natural to read: Buy | White Girls | Tanktop. But it should probably be read: Buy White | Girls Tanktop
but i'd like to get my claws on runhild's chest too
The only fashion I care to read about is Kreator sweat shorts.
Yeah, the first time I read it my racism radar went up but I…..yeah,well, you know. I do think those jeans are a) not particularly 'metal' – whatever that is, and b) expensive.
does stuff like this constitute fascinating cultural news for any reader here?
You'd have to be pretty hard up for it or really into some totally piss scene to jack off to Runhild Gammels
Findland Ethnic Cleansing -
I don't know what your point was or who you were referring to but like I said, I was joking.
But the expanation of the shirt read a bit weird.
Maybe because YOU don't question it, doesn't mean that for some, they might. That's life. We do not all think like you. Sorry about that.
I'll admit English isn't my first language, but I'm having a hard time making "partially joking" mean something else than "not entirely taking the piss" or perhaps "less than 100% jesting."
Unless you are a fucking moron the text on that picture is piss easy to figure out, even for someone like me who didn't even go to High School. "Buy white girls tanktop" [sic] means "purchase a white tank top made for girls." Seriously. You're making a goddamn spectacle outta yourself and your pathetic quest to unravel a discriminatory intention that does not exist. Get the fuck over yourself.
If you calmed down that'd be great.
"* Totally fuckin' tired of hipster culture jocking Justin Bartlett (and black metal)" Don't worry, I am not getting jocked. The guys behind the idea are not 'hipsters'.. yes they are aware of trends and such since they run a design firm, but they are not hipsters. Obviously though hipsters would pick up on this thing since they are pretty cool looking (aesthetic wise.)
I am really happy to be involved in this project, it's one of the rare times that I was actually paid for the amount of work I put into a project. It's not like I compromised or changed my style, and a lot of people that might not otherwise see my work are now exposed to it. It's good to get out of the 'metal bubble', considering that all of my income comes from drawing/design…
The idea behind the jeans is a little silly, I'll admit – but hey they are Norwegians… and at least they aren't being IRONIC about it.
Thanks for the link to my website.
Absolutely not implying Bartlett is selling himself short in any way, just so that's on the clear. It's just I've kept seing his work in various very non-metal related places and get the impression some might be percieving him as some sort of lulz commodity from a sideshow scene that's fun to ride alongside for a short while. (Like people who buy Peter Beste's coffee table book and think he is relevant to anything at all in the cosmos.)
Glad to hear you aren't being fucked in the ass, Bartlett.
HAHA – thanks! Yeah, I have a few toes being dipped into various other non-metal endeavours.. but for the most part I am firmly planted in the metal world. That's where my heart is. I think Peter Beste is a very different situation though – he just took photos of bands in corpse paint. I think he's a good photographer – but he didn't actually "do" anything, just documented it. Hopefully when Black Metal gets totally chewed up and spit out by the mainstream world (heard about the new LORDS OF CHAOS movie, with the guy from TWILIGHT?), and (possibly) Beste's book is in the bargain bin.. I'll still be drawing weird stuff for bands and clients. (BTW there's a big Finnish death metal project coming up that I may be involved with.)
"but he didn't actually "do" anything, just documented it"
seeing how camera-happy those black metal dudes are perhaps that's a fair assessment but generally speaking I don't think that's how photography works.
Ok, I personally wouldn't mind that full print, or those jeans, but maybe I just have a hard-on for Gammelsaeter.