Hipster Metal

Non-metalheads

Simon Reynolds’ blog is currently hosting a lively discussion about various aspects of metal, including sexism and sexlessness, hipster metal, and why people who like electronic music also like metal.

The latter interests me the most, and Reynolds sums it up well – like metal, some strains of electronic music are dark, apocalyptic, and riff-based. Obviously the cultural circumstances are different, but the energy is often similar.

The former interests me somewhat. If hair metal counts as metal, then metal was most popular with females when it was most sexist. Huh?

The issue of hipster metal hardly interests me now. So many people have written on it that thinking about it makes my head hurt. However, as a metal writer, I feel somewhat obligated to weigh in on it, if only so I never have to do it again.

My take on hipster metal is this: hipsters get into metal when they find non-metallic things about it. In other words, they’re turned off by the essence of metal, whatever that is. I think most metalheads would agree that there is such an essence (and that it appeals to them). Hipsters, too, might perceive such an essence. They would also run the hell away from it.

What’s their problem with metal? They perceive it as unintelligent. But what exactly does that mean? I think, objectively speaking, that lots of metal is intelligent. The music is often complex (much more so than normal pop music) and requires intelligence to put together. Sure, there’s often posturing (especially with what I call “big words” metal). But the intellectual levels of metalheads and non-metalheads, in my life at least, don’t differ.

So why the perception of stupidity? I think that it’s a sort of classism. Metal began as white underclass music, and that stigma remains in the stereotype of the knuckle-dragging longhair. Sure, metalheads don’t do themselves any favors by buying into that and wearing “the metal uniform” without thinking. I suppose that, externally, the uniform is typical subculture conformity; internally, it’s a show of solidarity. But that’s another issue, and I really need to get to bed.

Hipsters (and anyone, really) can enjoy metal in two ways. The first way is by applying outside values to it. Hipsters need to intellectualize things. They want to appreciate things other than for what they are. They want albums to be “important.” The second way, of course, is to actually enjoy the music.

To be extremely reductive, metal can be divided into two kinds: Dionysian and polished. Dionysian, of course, implies something wilder – pain, passion, destruction. Polished is, well, polished. To me, Venom and Iron Maiden are the roots of these varieties. All metal came from Sabbath, but I see metal diverging into this dichotomy around the same time with these bands. Venom led to black metal, more underground styles of death metal, thrash, and so on. Iron Maiden led to power metal, goth metal, and Trivium.

Hipsters like Dionysian metal. Initially, this doesn’t make sense. You’d think they wouldn’t be into metal’s scarier side. Bands on Century Media are much more “accessible” than those on Southern Lord. However, the Dionysian side lends itself to intellectual discourse about the Dionysian side. There are countless black metal reviews where the writer somehow tries to turn the review into a written version of the album’s sound. These are usually unreadable, but they illustrate the music’s poetic nature.

Iron Maiden, on the other hand, is about Iron Maiden. Sure, they have lots of songs about war, but the lyrics aren’t exactly literary grade. And, besides, the songs are so long that enjoying Iron Maiden for the lyrics is really missing the point. The band rocks, and it rocks in a way that signifies metal culture. It’s tough to apply outside values to Iron Maiden. I know, since I reviewed their latest album for Stylus, which has a decidedly non-metal audience. I tried to discuss the lyrics, but got far more mileage out of the Ozzfest scandal.

More importantly, it’s useless to apply outside values to Iron Maiden. Its core audience doesn’t care – which translates to all the hipster theorizing in the world not affecting its sales one bit.

To shut this Pandora’s Box I’ve opened, I’ll close with my guesses as to why three bands are popular with hipsters. Of course, herd mentality figures into this, but I’m talking about aesthetics.

Isis
External values: Small-big-small dynamics seem revolutionary. Long, repetitive songs appeal to fans of Ricardo Villalobos.
Internal values: Has melody. Guitar tones often resemble those of The Cure.

Sunn O)))
External values: Drones and hoods.
Internal values: No drums. Hipsters can’t deal with rhythm. Hence, the popularity of minimal techno and other “white funk.”

Mastodon
External values: Concept albums about literary characters (despite the fact that metal bands have done these since day one)
Internal values: Mastodon actually not that heavy. Guitar tones often resemble those in indie rock. Meandering prog structures appeal to fans of The Mars Volta.